E-Business Systems Essay Example | Topics and Well Written Essays - 3000 words

E-Business Systems - Essay ExampleThe mission statement of Reebok includes two very signifi peckt aspects through online retailing Reebok is indeed trying to reach ne ber the guest and igniting the passion for more purchases. Listening to the requirements of the snip and IT era, Reebok has indeed put in lot of successful efforts to make the online retailing site more customer friendly. Reebok has earned a name for itself in the field of sporting goods and sponsorships, therefore to maintain the leading bell ringer identity requires investments with adaptive and corrective actions at crucial junctures. E-business is just one such step.It can be safely said that, Information is power It is an asset that can help overcome the glorious uncertainties and opens new avenues for doing business. Marketing, plays a crucial role in this entire business process. For an effective marketing strategy psychological need of the customer(s) ar to be kept in mind. These needs must be met in order for a individual to be persuaded to purchase a product or service. E-business is no exception. Here the website visitor is persuaded to adjacent the deal successfully by following a five step strategy. This can be do with building trust and confidence by meeting the psychological marketing needs of that visitor and dominance customer while escorting that visitor through the selection and purchasing process. These five levels of the sales process atomic number 18 the core components that will move a website viewer from visitor to customer or client. The five levels areMarketing/Prospecting to the Target Market and Audience Prospecting is the result of marketing. Its the delivery of targeted qualified traffic to the companys virtual(prenominal) storefront. This can be achieved by search engine optimization, pay per clicks, or advertisements that draw people to the companys site. Once they are there it is the job and responsibility of the company to deliver its Unique Selling Prop osition (USP). Though Reebok doesnt egress to be making frantic efforts towards attracting the audience from all around, but once they are in the virtual store, theres lot for the customer to have a look at, different varieties, technologies that are being used in designing the shoes, video bites of sporting personalities etc.Building Credibility and Trust - (viewer needs this to move forward) In a brick and mortar business trust is built by human interaction. Greeting a person when they walk in the door or physically helping them find something that they are looking for, helps in business propositions. For a virtual store the company is supposed to make sure that the site appears to be trustworthy, it has a professional appearance. The company is also supposed to know how long does it take to open the web-page How comfortable is it navigating through (i.e. user friendly links and